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mini content (3)

Tantos!

Fresh Market

Why it works:

  • Relatable concept, snacking on the couch with your loved ones.
  • Shot of retail store within the first 3 seconds
  • Clear shot of product on-self
  • The project generated over 1 million views from organic posts turned into locally-targetted Whitelisted ads.

Ayoh!

Whole Foods

Why it works:

  • Visits to retail stores in Q2 goes up by 15% for some retailers, specifically grocery. If there is a time to show people where you landed on a shelf near them, it's now!
  • Recipe-style content Turns a passive "maybe I'll grab that" into an active "I need this for tonight's dinner".

Tandy

Target

Why it works:

  • Car content needs to be studied, because why are we all instantly hooked when a creator is chatting to us in their car?!
  • Intriguing hook and relatable messaging makes this video a hit
  • Incorporating a taste-test is a great example of the anticipation-reaction content format which is mesmerizing. Viewers need to stay to see which flavor is her favorite and why!

BERO

Sprouts

Why it works:

  • With so much content on social, making a video memorable is what will get the views and make customers curious to learn more.

  • BERO created the Golden Can, a special can hidden in a pack of BERO somewhere across the US. This made the content more engaging as creators reveled if they found the Golden Can or not.

  • It's all about standing out.

Selkirk Sport

Dick's

Why it works:

  • High-quality products are best sold when seen and felt in-person. 
  • Leaning in on the pickleball trend Selkirk Sport wanted to let consumers know they can actually grab products IRL, which can help them give over the hurdle of purchasing and starting their pickleball journey. 

Good Protein

Costco

Why it works:

  • Protein Coffee recipes are white hot, jumping on a recipe trend while incorporating a specific brand is a great way to integrate a new product into someones routine.
  • retail content that starts in-store and ends at home gives the viewer the full picture and keeps people engaged. 

Novos

Erewhon

Why it works:

  • With so many supplements out there, informative content on why your product is unique, and standouts and drive purchase decisions 
  • Great audio and edits keep viewer engaged
  • The brand has turned this asset into both organic social content and ads.

Gutzy

Walmart

Why it works:

  • Short and right to the point this asset makes a great ad. It hits the main talking point before someone can swipe away.
  • Encourage creators to plug your products in naturally to a creators daily routine.
  • Focus the voiceover on the product benefits while the visuals keep them engaged  

Fresh Press Farms

Albertsons

Why it works:

  • Recipe-style content keeps views hooked till the end and adds a savable and sharable element to the posts.
  • Quick and quality edits keep the viewer engaged while the creator runs through the messaging points to educate the consumer on the product and it's differences. 

 

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