When Kaylee came on as Plant People’s Director of Marketing, she immediately saw a need for more native video content—but as a bootstrapped, five-person company, they didn’t have the budget or time to manage influencers. 

Micro-influencers—with smaller, more engaged audiences—would allow for clearer segmenting and, in Kaylee’s opinion, create more genuine content. But finding and managing these creators would still be a major lift for the scrappy team. So Kaylee began researching third-party influencer management tools—and when she stumbled upon minisocial, “it answered all of our problems.”