When Kaylee came on as Plant People’s Director of Marketing, she immediately saw a need for more native video content—but as a bootstrapped, five-person company, they didn’t have the budget or time to manage influencers. 

Microinfluencers—with smaller, more engaged audiences—would allow for clearer segmenting and, in Kaylee’s opinion, create more genuine content. But finding and managing these creators would still be a major lift for the scrappy team. So Kaylee began researching third-party influencer management tools—and when she stumbled upon minisocial, “it answered all of our problems.”